Imagine going to a supermarket, and in the rack, you see packaging whispering, “We care – for you and the planet,” naturally drawing your attention to its design and message. That’s how the era of eco-friendly packaging and sustainability in the buzzwords is powerful and driving customer and brand loyalty. That shift in mindset has […]
In a country as vibrant and diverse as India, festivals are more than just celebrations — they’re powerful moments that bring people together, spark emotions, and open wallets. From Diwali and Navratri to Christmas and Eid, these festive seasons create a unique opportunity for brands to connect with audiences at a deeper level. But here’s […]
The festive season is not just about lights, colors, and celebrations – it’s also the biggest shopping window of the year. Whether it’s Diwali, Christmas, Navratri, or Eid, brands know this is the time when customers are most active, most emotional, and most willing to spend. But here’s the catch: every brand wants their attention […]
In today’s digital-first world, brands don’t just want creative ideas; they want proof that those ideas will work. That’s why the term “data-driven” has become such a buzzword in marketing and advertising. But here’s the truth: not every agency that throws around the phrase is genuinely using data the right way. So, what makes an […]
Paid advertising has come a long way. A decade ago, you needed a marketing team manually setting bids, A/B testing every creative, hawking for the best keywords. Now, automation – machine learning, AI, dynamic creative – does much of the heavy lifting. But does that mean creativity loses its place? At Dev Opus, your expert digital […]
October in India isn’t just another month on the calendar; it’s a season of colours, celebrations, shopping, and endless opportunities for brands to shine. From the excitement of Dussehra to the glow of Diwali, people are in a festive mood, and this is the perfect moment for businesses to step up, connect, and make a […]
Picture this: It’s Diwali evening. Lights everywhere. A faint aroma of ghee ke laddoo drifted from the kitchen. And on the coffee table, there lies a shiny purple box of Cadbury Celebrations. Chances are, you’ve gifted one, received one, or sneakily opened one before it even reached its rightful owner. That’s the power of festive […]
Imagine this: You’ve just started a business in Ahmedabad. You’ve got a great product, a decent office, and the fire in your belly to grow. But when it comes to your branding – your logo, website design, or packaging – it just doesn’t feel right. Customers don’t seem to notice you, and those who don’t […]
Launching a brand is like opening night at a theatre; you’ve worked hard behind the scenes, rehearsed your lines, and now it’s time to step into the spotlight. The question is, will the audience applaud or walk away confused? A successful brand launch doesn’t just “happen.” It’s the result of careful planning, creativity, and knowing […]
India’s festive season is more than just a series of cultural celebrations; it’s the country’s biggest shopping period. From Diwali and Raksha Bandhan to Eid and Christmas, consumer spending rises significantly as families invest in gifting, fashion, food, and home décor. For Direct-to-Consumer (D2C) brands, this period presents numerous opportunities. However, with so many players […]